First off, what an MVP is exactly? An MVP is a product that has just enough features to be usable by early customers. It's designed to be built quickly and cheaply, so that you can get feedback from users and iterate on your product quickly. Remember, you should focus only on the core features. You are not your target audience, and you might simply not know what it needs – that's why the goal of an MVP is to test your assumptions about your product and market, and to learn what users need and want. Another good thing about investing in the development of an MVP first is that this way you'll gain your first batch of users who will hopefully pay for the full product down the road.
Pretty obvious, but it all comes down to scaling your business – better opportunities to monetize your product, better internal infrastructure, better logistics. A finished, polished product builds a stronger brand, after all. You can't be stuck on the MVP stage for eternity – one day you have to take the bull by the horns and finish what you started.
The first step is to gather feedback from your early adopters. This is the best way to understand what works and what doesn't with your MVP. You can gather feedback through surveys, interviews, and user testing or using end-to-end analytics, if communicating with your users directly is complicated. But if you see a viable way to communicate with your users directly – go for it, as it's the best way to gather important information about your product.
Once you have a good understanding of your users' needs, you can start to prioritize features for your full product. Focus on adding features that will provide the most value to your users. View this process as a staircase, where each step represents a certain "pool" of features – don't try to rush and do everything at once. Try to polish each feature before releasing it to the public. It's also a great way to attract new users – you can schedule marketing activities tied to the launch of each feature.
This is where the fun part begins! Now you have everything ready to develop your brand new, shiny product. Have a good developer team at hand and be sure to iterate on your product as you go! Be sure to hire experienced developer as you don't want to fumble this step. Another good idea is to hir remote, this way it will be really easy for you replace devs should anything go sideways.
Make sure your MVP is well-designed and bug-free before you start adding features.
Always think about your users when making decisions about your product.
Be prepared to change your plans based on user feedback. Surviving the MVP phase doesn't guarantee that one day you won't have to pivot.
Converting your MVP into a full product requires for a great developer team – at Match.dev we connect you with top talent, quickly and affordably. And keep in mind, you're not outsourcing a dev – you're getting a full-fledged team member who seamlessly integrates into your project management ecosystem and works in line with your product strategy. It works like this – you tell us what you need on a quick intro call and we do the heavy lifting. In under 48 hours we will present you with a list of vetted developers who have the necessary skillset to make your dream project reality.
We offer some of the most competitive rates in the industry, especially for senior-level developers. Our rates typically range from $40-$60 per hour. "But wait, there's more!" (© Billy Mays) – We track the exact amount of time our developers work on your project and send you detailed reports. This way, you only pay for the work that's done.
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